Decolonizing African Beauty and cease Bleaching and Eurocentric beauty standards.
In Africa, colonization had two main components. Infiltration: Stripping away culture, self, indoctrinating Africans and Appropriation: looting, pillaging the culture and treasure, commercializing and passing them off as their own while massively profiting at the expense of the colonized. Infiltration: For centuries, Black people/Africans (especially Black women) have been conditioned to believe that our features are somehow less desirable. The full lips, wide noses, influences of European standards have permeated and persisted, skewing expectations of beauty for every ethnicity. Eurocentric features such as a pointy nose, lighter skin, thinner lips, straight hair, slim figure, wider eyes, blue eyes etc, are “beautiful”, everything else isn’t which has made skin bleaching a multi million dollar industry. European colonialism shoved its traits and norms down the throat of Africans and infiltrated standards of beauty in every aspect. Beauty was measured ...